About Illuminant Vitam Solutions
Where Insight Meets Impact
At Illuminant Vitam Solutions, LLC, we believe that meaningful business transformation begins with clarity. Our name — Illuminant (to light the way) and Vitam (Latin for life) — reflects our mission: to bring illumination and vitality to every facet of your brand and business.
Based in Sarasota, Florida, we are a strategic marketing consultancy dedicated to helping businesses elevate their operations, refine their messaging, and create sustainable growth strategies that align with both vision and values.
Whether you're an emerging entrepreneur or an evolving company, we help you bridge the gap between your potential and your performance.
Vision-Led Strategy
We align your operations with purpose, helping you see and reach your potential.
Creative Precision
Our brand storytelling and design tactics make your message unforgettable.
Sustainable Growth
We help build systems that scale gracefully and authentically over time.
What We Do
- Uncover operational blind spots and turn chaos into clarity
- Design strategic brand experiences that inspire trust and engagement
- Align internal systems with external growth for sustainable momentum
- Create intentional messaging that resonates deeply with ideal clients
Our work fuses strategic insight with creative brilliance — empowering clients to step confidently into their next era with integrity, originality, and clarity.
Why We Exist
Too often, founders and businesses get stuck in the noise — scattered strategies, inconsistent branding, and lack of alignment between their vision and their execution. At Illuminant Vitam Solutions, LLC, we don’t just provide services — we provide insight. Insight that leads to impact.
We’re here to help you connect the dots, simplify your processes, and rise above the ordinary with a distinct creative edge.
Our Philosophy
- Strategic Alignment – Everything starts with your why
- Creative Precision – Bold ideas deserve thoughtful execution
- Sustainable Growth – We don’t chase trends — we build legacies
“True impact begins where clarity meets intention.”
– Waxela Sananda
Meet the Founder
Waxela Sananda is a creative entrepreneur and strategic visionary with over 30 years of experience building businesses across both the online and brick-and-mortar space.
Her journey includes launching and scaling multiple brands, including a 15-year run as a successful retail store owner.
Waxela brings a unique blend of intuitive clarity and business acumen to her work — combining marketing strategy, creative storytelling, and operational refinement to help brands grow with authenticity and precision.
Her mission through Illuminant Vitam Solutions, LLC is to serve purpose-driven leaders who are ready to modernize, align, and expand their impact.